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Over 1.6 Billion Netizens – Global Marketing

Did you know that there are now over 1.6 billion internet users and that 3/4 of them are in Asia and Europe? That is a staggering amount compared to the 250,000,000 in North America. If you are not advertising globally you are missing MOST of the market. When I started marketing online there was less than 10 million internet users worldwide, and that seemed like a huge market to a guy living in a town of less than 10,000. So why are most people marketing only to the English speaking countries? I myself have been guilty up till now, but no more, you will notice the translate button on all of my blogs. For years I have been amazed at how many visitors I get from foreign countries but never considered how many non English readers I may be losing. It didn’t seem to matter with my photo sites, a picture of Bell Rock is still Bell Rock, but my BellRock2012 Blog is another story.

What really opened my eyes was the fastest growing markets are not in the English speaking countries, the market is in Asia where less than 20% of the population have internet access so far. However, that equals over 650 million people with internet access in Asia now. European countries account for nearly 400 million more users. That means there are 3 times as many potential customers who do not speak or read English. The growth rate of internet users in Asia is astronomical with over 80% of the population still waiting to get on line. Just think – another billion served sooner than you can count that high.

I should have seen it coming a long time ago. Back in 1995 Berny Dohrmann of Income Builders International (now CEO Space International ) was teaching us to “Think Global”. I was even lucky enough to sit less than 20 feet away from Bill Gates at breakfast the day he unveiled Windows 95 at the L.A. World Trade Center. Let me clarify that, I was there for a week of IBI classes and networking. I was late for breakfast that day and the only table left was a single near the Mayor’s Breakfast conference table. Bill Gates was the Mayor’s guest of honor that day. He did say hello on his way out, not that he could avoid me sitting in the aisle. Later that morning I walked into the wrong conference room, via the stage left door and interrupted his presentation for a few seconds as everyone looked to see who was coming in – the wrong door. Live and learn, that’s my motto. You would think I might have learned something during that week, and I did. But like my slogans that took 10 years to put on paper and another 20 to market, it floats around in my brain for years, and years, and years, then BAM, like a rock it sinks in. And in this case, 15 years having passed, all that Berny taught us about the coming global markets have come to pass already. Guess I’m a slow learner. But I have LEarned, and it’s not too late to “Think Global” since the Asian market will double or triple in the near future.

I could have been way ahead of the game, but I don’t really play games. I do this for the fun of learning and the joy of sharing. If that profits my family, friends, and followers, so be it. Helping others create websites and watching them LEarn to Earn is the best reward I can ask for. All else is icing on the cake. Some people say that “I’ll get my reward in Heaven” but living in heaven on Earth for over 30 years (Sedona, AZ) , I’d say I already enjoy my reward. Thank you Lord, I’ll stay right here if you don’t mind (and offer a translation button for all your other children).

In Joy,
jimmy

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